Logo
Pricing
Publications

Finding profitable routes for carriers using modern technologies

Olya Myronenko Olya Myronenko
September 22
359 views

In today's digital world, road carriers are looking for ways to simplify their operations and choose profitable routes. Thanks to modern freight procurement platforms, carriers can quickly find the most profitable shipping options. The analytical tools of such tender platforms allow them to analyze data, adapt to changes, and select optimal routes.

Technology has become a primary tool for carriers in finding orders, helping them succeed in a competitive environment. It's essential not just to adopt new tools but to view them as a key component of successful operations. This approach saves time and significantly reduces empty miles.

Integrating Technology into Route Selection

Technological solutions can be used not only for finding clients but also for planning routes.

Data-Driven Decision Making: Analyze data from previous shipments to choose the most in-demand routes, reduce empty runs, and make better use of resources.

Dynamic Route Planning: These tools allow consideration of real-world conditions, such as traffic jams or weather, improving efficiency and ensuring timely deliveries.

Tools for Analysis

To quickly find orders and secure profitable routes, carriers can utilize the following tools:

Freight Procurement Platforms: These platforms streamline the negotiation process and help carriers find new clients. By using these platforms, it’s easier to understand the market dynamics and adjust pricing accordingly, as the bidding process is transparent and open. Route Optimization Software: These programs assist in selecting the most profitable and fastest routes, considering unforeseen circumstances like traffic jams or adverse weather conditions.

Market Analytics Tools: These tools provide insights into supply and demand on various routes and in different regions, helping carriers make informed decisions.

Carriers looking to increase their order volume and secure profitable routes should leverage these modern technologies. Not only do they help optimize operations, but they also foster long-term partnerships with clients, ensuring stability and profitability in the road freight business. Technology doesn’t just simplify the work of carriers; it also opens up new opportunities for business growth.

bus
Subscribe to our newsletter
and get notified about new content sooner than others
By submitting this form, you agree to our terms
© 2026 Cargofy Inc. All rights reserved
visamastercard
United States — English

Choose your country
  • België — English
  • Canada — English
  • Cyprus — English
  • Danmark — English
  • Deutschland — English
  • Eesti — English
  • España — English
  • France — English
  • Hrvatska — English
  • Ireland — English
  • Italia — English
  • Kazakhstan — English
  • Latvija — English
  • Lietuva — English
  • Luxembourg — English
  • Magyarország — English
  • Malta — English
  • Moldova — English
  • México — English
  • Netherlands — English
  • Polska — English
  • Portugal — English
  • România — English
  • Slovenija — English
  • Slovensko — English
  • Suomi — English
  • Sverige — English
  • Türkiye — English
  • United States — English
  • Österreich — English
  • Česká Republika — English
  • Ελλάδα — English
  • България — English
  • Україна — Українська